About Us
India's online fashion market crossed $20 billion in 2025 and is racing toward $45 billion by 2028. At the same time, Gen Z (the largest generation of young people in India) now commands 45% of all online spend. They don't just wear clothes – they make statements. They buy brands that mirror their energy: authentic, dramatic, and unapologetically real.
But most of what's out there feels the same. Safe. Boring. Afraid to take a side.
We're not a faceless corporation. We're a small, obsessed team of designers, writers, and punks based in Pune, India. We live and breathe the same internet culture you do – late‑night aesthetics, The Weeknd on repeat, Pinterest boards full of thorns and roses.
Our designs are original. Our attitude is earned. Our fabric is heavy
XO&Ammo was built to fill that gap – a dark romantic streetwear label for those who refuse to blend in.
We're not a faceless corporation. We're a small, obsessed team of designers, writers, and punks based in Pune, India. We live and breathe the same internet culture you do – late‑night aesthetics, The Weeknd on repeat, Pinterest boards full of thorns and roses.
Our designs are original. Our attitude is earned. Our fabric is heavy
📍Office Address:
Office No. 105B, Marigold,
Tathawade, Pune – 411033
Maharashtra, India
📞 Contact Number:
+91 89208 26822
(WhatsApp available – text us, we don't bite. Much.)
📩Email:
support@xoammo.com – for orders, issues, and love letters.
wholesale@xoammo.com – for bulk and college store inquiries.
📱 Social:
Instagram: @xoammo
Business Hours
Monday to Saturday: 10:00 AM – 7:00 PM IST
Sunday: Closed (we're probably designing new drops or sleeping)
What's Next?
We're starting in Pune – the city that raised us. From here, we'll expand to Mumbai, Bangalore, Delhi, and everywhere else where people wear their hearts on their hoodies.
We ship across India. No international yet – but give us time.
Welcome to XO&Ammo.
Wear your duality.